# Nihongo Search > Built in Japanese, not translated. ## 投稿 - [Domain Structure for Japan: Subdirectory, Subdomain or .co.jp](https://jp-seo.com/domain-structure-japan/): Use a subdirectory u... - [YMYL in Japan: Why Someone Qualified Has to Sign Your Content](https://jp-seo.com/ymyl-supervision-japan/): In Japanese YMYL cat... - [Consumer Brands in Japan: The Demand Is Not on Your Product Pages](https://jp-seo.com/consumer-brands-japan-demand/): Japanese search dema... - [Entering Japan from Europe: The Fallback Language That Isn't There](https://jp-seo.com/entering-japan-from-europe/): European companies a... - [Entering Japan from Korea: What Transfers and What Doesn't](https://jp-seo.com/entering-japan-from-korea/): Korea is one of the ... - [Link Building in Japan: What Works and What to Refuse](https://jp-seo.com/link-building-japan/): Paid link inventory ... - [Content Marketing in Japan: What Actually Differs](https://jp-seo.com/content-marketing-japan/): Japanese content mar... - [Japanese Keyword Research: The Method, Step by Step](https://jp-seo.com/japanese-keyword-research/): The same Japanese co... - [Local SEO in Japan (2026): What Changed and What Works](https://jp-seo.com/local-seo-japan/): Yahoo! JAPAN Local s... - [SEO Tools for the Japanese Market: What Actually Works](https://jp-seo.com/japanese-seo-tools/): Most SEO tooling was... - [How to Choose a Japanese SEO Agency (Written by One)](https://jp-seo.com/choosing-japanese-seo-agency/): You cannot evaluate ... - [BtoB vs BtoC SEO in Japan: Two Different Playbooks](https://jp-seo.com/b2b-vs-b2c-seo-japan/): Japanese B2B and B2C... - [Search Engines in Japan (2026): Who Actually Uses What](https://jp-seo.com/search-engines-in-japan/): Japan has no domesti... - [Yahoo! JAPAN SEO: What You Can Actually Optimize (2026)](https://jp-seo.com/yahoo-japan-seo/): Yahoo! JAPAN's organ... - [How to Write Japanese SEO Content That Actually Ranks](https://jp-seo.com/seo-content-strategy-japan/): Excellent translatio... - [Google vs. Yahoo! JAPAN in 2026: What Actually Differs (and What Doesn't)](https://jp-seo.com/google-vs-yahoo-japan-seo-strategy/): Yahoo! JAPAN's organ... - [Is Content SEO Worth It in Japan? An Honest Business Case](https://jp-seo.com/why-content-seo-is-important-in-japan/): Content SEO in Japan... - [Japan SEO: A 2026 Market-Entry Guide for Foreign Companies](https://jp-seo.com/how-to-succeed-in-japan-with-seo/): What actually decide... ## 固定ページ - [Articles](https://jp-seo.com/articles/) - [TOP](https://jp-seo.com/): Nihongo Search Built... - [About Nihongo Search](https://jp-seo.com/about/): Who we are Nihongo S... # # Detailed Content ## 投稿 - Published: 2026-09-14 - Modified: 2026-09-02 - URL: https://jp-seo.com/domain-structure-japan/ - カテゴリー: SEO in Japan Use a subdirectory unless you have a specific reason not to. Two Japan-specific facts change the calculation: .co.jp cannot simply be bought, and the trust signal is not the ranking signal. - Published: 2026-09-11 - Modified: 2026-09-02 - URL: https://jp-seo.com/ymyl-supervision-japan/ - カテゴリー: SEO in Japan In Japanese YMYL categories, named professional supervision is an entry condition rather than a nice-to-have. What it covers, what it costs, and the five ways foreign companies get it wrong. - Published: 2026-09-09 - Modified: 2026-09-02 - URL: https://jp-seo.com/consumer-brands-japan-demand/ - カテゴリー: SEO in Japan Japanese search demand for consumer brands sits in the occasion, in sourcing questions, and in a B2B line most head offices treat as minor. Rarely on the product page. - Published: 2026-09-07 - Modified: 2026-09-02 - URL: https://jp-seo.com/entering-japan-from-europe/ - カテゴリー: SEO in Japan European companies are not lazy about language - they already run their home market in their own language. The mistake is filing Japan under international English rather than under domestic market. - Published: 2026-09-04 - Modified: 2026-09-02 - URL: https://jp-seo.com/entering-japan-from-korea/ - カテゴリー: SEO in Japan Korea is one of the few countries where a domestic search engine won. That preparation is the most useful and the most dangerous thing a Korean team brings to Japan. - Published: 2026-09-01 - Modified: 2026-09-02 - URL: https://jp-seo.com/link-building-japan/ - カテゴリー: SEO in Japan Paid link inventory is still sold openly in Japan. What actually earns links here - press releases, original Japan data, industry associations, partners - and what to walk away from. - Published: 2026-08-29 - Modified: 2026-09-02 - URL: https://jp-seo.com/content-marketing-japan/ - カテゴリー: SEO in Japan Japanese content marketing rewards a verified point of view, not a confident one. What that changes about formats, distribution channels and the first-year plan. - Published: 2026-08-26 - Modified: 2026-09-02 - URL: https://jp-seo.com/japanese-keyword-research/ - カテゴリー: SEO in Japan The same Japanese concept can be written four legitimate ways, each with different volume and intent. The five-step method we use, and why translating your English list fails. - Published: 2026-08-23 - Modified: 2026-09-02 - URL: https://jp-seo.com/local-seo-japan/ - カテゴリー: SEO in Japan Yahoo! JAPAN Local shut down in March 2024 - most English guides still recommend it. The four local surfaces that matter in Japan, and how to get your details right in Japanese. - Published: 2026-08-20 - Modified: 2026-09-02 - URL: https://jp-seo.com/japanese-seo-tools/ - カテゴリー: SEO in Japan Most SEO tooling was built for English search and shows its gaps in Japan. What to use for Japanese keyword research, rank tracking, measurement and AI visibility. - Published: 2026-08-17 - Modified: 2026-09-02 - URL: https://jp-seo.com/choosing-japanese-seo-agency/ - カテゴリー: SEO in Japan You cannot evaluate Japanese-language deliverables, and the failure mode is invisible for six months. Seven questions to ask, the red flags, and how to check quality without Japanese. - Published: 2026-08-14 - Modified: 2026-09-02 - URL: https://jp-seo.com/b2b-vs-b2c-seo-japan/ - カテゴリー: SEO in Japan Japanese B2B and B2C search behave very differently: query shape, device, competitors and what closes the sale. What changes between the two playbooks. - Published: 2026-08-11 - Modified: 2026-09-02 - URL: https://jp-seo.com/search-engines-in-japan/ - カテゴリー: SEO in Japan Japan has no domestic search engine. Google's index powers Google, Yahoo! JAPAN and goo; Bing has surged on desktop. The 2026 picture, and why published figures disagree. - Published: 2026-08-08 - Modified: 2026-09-02 - URL: https://jp-seo.com/yahoo-japan-seo/ - カテゴリー: SEO in Japan Yahoo! JAPAN's organic rankings come from Google, so they cannot be optimized separately. The five parts of the Yahoo! ecosystem that can, and how to track Yahoo! visibility. - Published: 2025-02-04 - Modified: 2026-09-02 - URL: https://jp-seo.com/seo-content-strategy-japan/ - カテゴリー: SEO in Japan Excellent translation still does not rank in Japan. How Japanese content that ranks is built - at the level of the brief, the outline and the sentence. - Published: 2025-02-03 - Modified: 2026-09-02 - URL: https://jp-seo.com/google-vs-yahoo-japan-seo-strategy/ - カテゴリー: SEO in Japan Yahoo! JAPAN's organic results come from Google's index, so there is no separate Yahoo! algorithm to optimize for. What that means for SEO in Japan in 2026. - Published: 2025-02-03 - Modified: 2026-09-02 - URL: https://jp-seo.com/why-content-seo-is-important-in-japan/ - カテゴリー: SEO in Japan Content SEO in Japan is slow and not cheap to do natively. The honest case for it, what it costs, how long it takes, and when it is the wrong choice. - Published: 2025-02-03 - Modified: 2026-09-02 - URL: https://jp-seo.com/how-to-succeed-in-japan-with-seo/ - カテゴリー: SEO in Japan What actually decides whether a foreign company ranks in Japan: domain choice, Japanese-language keyword research, native content, trust signals, AI visibility and measurement. ## 固定ページ - Published: 2026-08-06 - Modified: 2026-09-02 - URL: https://jp-seo.com/ - Published: 2025-02-03 - Modified: 2026-09-02 - URL: https://jp-seo.com/about/