Articles

The same Japanese concept can be written four legitimate ways, each with different volume and intent. The five-step method we use, and why translating your English list fails.

Yahoo! JAPAN Local shut down in March 2024 - most English guides still recommend it. The four local surfaces that matter in Japan, and how to get your details right in Japanese.

Most SEO tooling was built for English search and shows its gaps in Japan. What to use for Japanese keyword research, rank tracking, measurement and AI visibility.

You cannot evaluate Japanese-language deliverables, and the failure mode is invisible for six months. Seven questions to ask, the red flags, and how to check quality without Japanese.

Japanese B2B and B2C search behave very differently: query shape, device, competitors and what closes the sale. What changes between the two playbooks.

Japan has no domestic search engine. Google's index powers Google, Yahoo! JAPAN and goo; Bing has surged on desktop. The 2026 picture, and why published figures disagree.

Yahoo! JAPAN's organic rankings come from Google, so they cannot be optimized separately. The five parts of the Yahoo! ecosystem that can, and how to track Yahoo! visibility.

Excellent translation still does not rank in Japan. How Japanese content that ranks is built - at the level of the brief, the outline and the sentence.

Yahoo! JAPAN's organic results come from Google's index, so there is no separate Yahoo! algorithm to optimize for. What that means for SEO in Japan in 2026.

Content SEO in Japan is slow and not cheap to do natively. The honest case for it, what it costs, how long it takes, and when it is the wrong choice.