Articles
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note.com: How Japan’s Publishing Platform Works for Foreign Brands
note.com is Japan's long-form publishing platform. We measured how often it ranks and gets cited by AI, and checked whether 30 foreign software companies use it. -
Japanese Influencers: What the Top Lists Show and What Brands Need
In a top 20 of Instagram influencers in Japan, 15 are actors, models or TV personalities. What brands outside Japan should look at instead, and how creator deals work there. -
How to Check Search Rankings in Japan From Outside Japan
The same page can rank 53rd for US searchers and 81st for searchers in Japan. How to see Japanese Google and Yahoo! JAPAN rankings from abroad, and what to check first. -
Pitching Japanese Websites: What 160 Partnership Requests Taught Us
Japanese sites usually take pitches through Japanese contact forms and, in our experience, decline most of them. What 160 requests to our inbox and 21 sites' contact forms show about getting a reply. -
How to Get Recommended by ChatGPT in Japanese: Who Writes the List
When the question is asked in Japanese, the products AI assistants recommend seem to come largely from Japanese listicles and comparison pages. What we observed, and what to fix first. -
Japanese Media: Outlets, Distribution and Sponsored Article Prices
Which Japanese outlets matter to a foreign brand, how Yahoo! News carries their stories, and what 21 outlets publicly charge for a sponsored article. -
Advertising in Japan: Channels, Spend and the Stealth Marketing Rule
Where Japan's ¥8.06 trillion ad spend goes, what the stealth marketing rule asks of advertisers, and how ten Japanese outlets labeled 20 sponsored articles when we checked. -
Japanese Social Media Apps: Who Uses Which, and What Search Shows
Who in Japan uses LINE, YouTube, Instagram, X and TikTok, and what 21 Google Japan product searches show: only YouTube, note and Yahoo!知恵袋 appeared, and comparison articles dominated. -
Marketing in Japan: What Buyers Find When They Look You Up
Most Japanese buyers look up a foreign brand in Japanese first. Our test of 30 software companies shows who answers that lookup, and what to build first. -
Public Relations in Japan: How Foreign Companies Earn Coverage
How press releases, PR TIMES, Yahoo!ニュース and kisha clubs work for a foreign company seeking coverage in Japan, with prices and our check of 20 releases from foreign companies.
