Hiroki Tanaka– Author –
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AI Search in Japan: What Changes When the Question Is in Japanese
AI Overviews have answered in Japanese since October 2024. What the models read when the question is Japanese, which domains get cited, and why your English pages are not in the room. -
The Japanese Content Calendar: Fiscal Year, Golden Week and When to Publish
Japan’s business year starts in April and stops three times a year. When to publish Japanese content so the work you paid for is visible when the budget opens. -
The Japanese WordPress Stack: What You Inherit and What Breaks
Japanese sites run on themes, SEO plugins and hosts the English-speaking ecosystem never meets. What you inherit, what silently fails, and what to check before taking one over. -
Japanese B2B SaaS: You Will Not Outrank the Comparison Sites
Search a Japanese B2B software category and count the vendors in the top ten. Usually one or two. Planning to outrank the comparison media wastes the first two quarters. -
The Japanese Company Profile Page Foreign Firms Keep Skipping
A Western About page persuades. A Japanese company profile verifies. In B2B it is frequently the page that decides whether you get contacted at all. -
Enterprise IT in Japan: Your Buyer Is the Integrator
In much of the Japanese enterprise market the company that will use your product is not the one choosing it. A systems integrator is, and that changes who your content is for. -
Developer Marketing in Japan: Your Docs Are Not the Page That Ranks
Japanese engineers read English documentation fine. They still search in Japanese, and what ranks is an article written by another engineer about your product. -
Japanese Marketplaces: Rakuten, Amazon.co.jp and Yahoo! Shopping
For consumer products in Japan your own site is often the fourth place a buyer looks. Three marketplaces, two different models, and why the points economy changes the price comparison. -
Domain Structure for Japan: Subdirectory, Subdomain or .co.jp
Use a subdirectory unless you have a specific reason not to. Two Japan-specific facts change the calculation: .co.jp cannot simply be bought, and the trust signal is not the ranking signal. -
YMYL in Japan: Why Someone Qualified Has to Sign Your Content
In Japanese YMYL categories, named professional supervision is an entry condition rather than a nice-to-have. What it covers, what it costs, and the five ways foreign companies get it wrong.
