Nihongo Search– Author –
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Domain Structure for Japan: Subdirectory, Subdomain or .co.jp
Use a subdirectory unless you have a specific reason not to. Two Japan-specific facts change the calculation: .co.jp cannot simply be bought, and the trust signal is not the ranking signal. -
YMYL in Japan: Why Someone Qualified Has to Sign Your Content
In Japanese YMYL categories, named professional supervision is an entry condition rather than a nice-to-have. What it covers, what it costs, and the five ways foreign companies get it wrong. -
Consumer Brands in Japan: The Demand Is Not on Your Product Pages
Japanese search demand for consumer brands sits in the occasion, in sourcing questions, and in a B2B line most head offices treat as minor. Rarely on the product page. -
Entering Japan from Europe: The Fallback Language That Isn’t There
European companies are not lazy about language - they already run their home market in their own language. The mistake is filing Japan under international English rather than under domestic market. -
Entering Japan from Korea: What Transfers and What Doesn’t
Korea is one of the few countries where a domestic search engine won. That preparation is the most useful and the most dangerous thing a Korean team brings to Japan. -
Link Building in Japan: What Works and What to Refuse
Paid link inventory is still sold openly in Japan. What actually earns links here - press releases, original Japan data, industry associations, partners - and what to walk away from. -
Content Marketing in Japan: What Actually Differs
Japanese content marketing rewards a verified point of view, not a confident one. What that changes about formats, distribution channels and the first-year plan. -
Japanese Keyword Research: The Method, Step by Step
The same Japanese concept can be written four legitimate ways, each with different volume and intent. The five-step method we use, and why translating your English list fails. -
Local SEO in Japan (2026): What Changed and What Works
Yahoo! JAPAN Local shut down in March 2024 - most English guides still recommend it. The four local surfaces that matter in Japan, and how to get your details right in Japanese. -
SEO Tools for the Japanese Market: What Actually Works
Most SEO tooling was built for English search and shows its gaps in Japan. What to use for Japanese keyword research, rank tracking, measurement and AI visibility.
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