SEO in Japan– category –

Japanese search demand for consumer brands sits in the occasion, in sourcing questions, and in a B2B line most head offices treat as minor. Rarely on the product page.

European companies are not lazy about language - they already run their home market in their own language. The mistake is filing Japan under international English rather than under domestic market.

Korea is one of the few countries where a domestic search engine won. That preparation is the most useful and the most dangerous thing a Korean team brings to Japan.

Paid link inventory is still sold openly in Japan. What actually earns links here - press releases, original Japan data, industry associations, partners - and what to walk away from.

Japanese content marketing rewards a verified point of view, not a confident one. What that changes about formats, distribution channels and the first-year plan.

The same Japanese concept can be written four legitimate ways, each with different volume and intent. The five-step method we use, and why translating your English list fails.

Yahoo! JAPAN Local shut down in March 2024 - most English guides still recommend it. The four local surfaces that matter in Japan, and how to get your details right in Japanese.

Most SEO tooling was built for English search and shows its gaps in Japan. What to use for Japanese keyword research, rank tracking, measurement and AI visibility.

You cannot evaluate Japanese-language deliverables, and the failure mode is invisible for six months. Seven questions to ask, the red flags, and how to check quality without Japanese.

Japanese B2B and B2C search behave very differently: query shape, device, competitors and what closes the sale. What changes between the two playbooks.