SEO in Japan– category –
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Advertising in Japan: Channels, Spend and the Stealth Marketing Rule
Where Japan's ¥8.06 trillion ad spend goes, what the stealth marketing rule asks of advertisers, and how ten Japanese outlets labeled 20 sponsored articles when we checked. -
Japanese Social Media Apps: Who Uses Which, and What Search Shows
Who in Japan uses LINE, YouTube, Instagram, X and TikTok, and what 21 Google Japan product searches show: only YouTube, note and Yahoo!知恵袋 appeared, and comparison articles dominated. -
Marketing in Japan: What Buyers Find When They Look You Up
Most Japanese buyers look up a foreign brand in Japanese first. Our test of 30 software companies shows who answers that lookup, and what to build first. -
Public Relations in Japan: How Foreign Companies Earn Coverage
How press releases, PR TIMES, Yahoo!ニュース and kisha clubs work for a foreign company seeking coverage in Japan, with prices and our check of 20 releases from foreign companies. -
Translation vs. Localization for Japan: What 24 Machine-Translated Terms Miss
We ran 24 English category terms through Google Translate. 19 missed the words Japanese users search. Which pages to translate, and which to localize. -
Japanese Web Design: Why Japanese Websites Look So Different
Japanese websites are famous for being dense. We measured 65 homepages: the same brands were no denser in Japan than in the US. The real difference was dates. -
AI Search in Japan: What Changes When the Question Is in Japanese
AI Overviews have answered in Japanese since October 2024. What the models read when the question is Japanese, which domains get cited, and why your English pages are usually not in the room. -
The Japanese Content Calendar: Fiscal Year, Golden Week and When to Publish
Japan’s business year starts in April and stops three times a year. When to publish Japanese content so the work you paid for is visible when the budget opens. -
The Japanese WordPress Stack: What You Inherit and What Breaks
Japanese sites run on themes, SEO plugins and hosts the English-speaking ecosystem never meets. What you inherit, what silently fails, and what to check before taking one over. -
Japanese B2B SaaS: Why Comparison Sites Usually Outrank Vendors
Search a Japanese B2B software category and count the vendors in the top ten. Usually one or two. In our experience, planning to outrank the comparison sites tends to waste the first two quarters.
