SEO in Japan– category –
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Search Engines in Japan (2026): Who Actually Uses What
Japan has no domestic search engine. Google's index powers Google, Yahoo! JAPAN and goo; Bing has surged on desktop. The 2026 picture, and why published figures disagree. -
Yahoo! JAPAN SEO: What You Can Actually Optimize (2026)
Yahoo! JAPAN's organic rankings come from Google, so they cannot be optimized separately. The five parts of the Yahoo! ecosystem that can, and how to track Yahoo! visibility. -
How to Write Japanese SEO Content That Actually Ranks
Excellent translation still does not rank in Japan. How Japanese content that ranks is built - at the level of the brief, the outline and the sentence. -
Google vs. Yahoo! JAPAN in 2026: What Actually Differs (and What Doesn’t)
Yahoo! JAPAN's organic results come from Google's index, so there is no separate Yahoo! algorithm to optimize for. What that means for SEO in Japan in 2026. -
Is Content SEO Worth It in Japan? An Honest Business Case
Content SEO in Japan is slow and not cheap to do natively. The honest case for it, what it costs, how long it takes, and when it is the wrong choice. -
Japan SEO: A 2026 Market-Entry Guide for Foreign Companies
What actually decides whether a foreign company ranks in Japan: domain choice, Japanese-language keyword research, native content, trust signals, AI visibility and measurement.
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